What the CMA Can’t Tell You

A CMA can provide quantifiable commodity details – such as age, square footage, lot size, and location, and number of bedrooms, living areas, and baths. But it can’t provide the house-by-house intelligence you need to make a better-informed decision.

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Staged Homes Sell Faster

In a survey released this year, the National Association of REALTORS found that 83% of buyers’ agents said that staging helps homebuyers visualize themselves living in the home and influences them enough to make higher offers.

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Six Tips for Better Listing Photos

89% of homebuyers who searched for a home online found photos to be among the most useful features of real estate websites. That’s why many home sellers hire professional photographers. Whether or not you use a pro, here are six tips for better results.

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Understanding Buyer’s and Seller’s Markets

While any time is a great time to buy or sell a home, knowing whether market conditions favor buyers or sellers will help you to improve your own position and to navigate your transaction more easily.

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Five Ways Homebuyers Get the Wrong Impression of Your Home

You’ve done everything right, or so you think. You’ve painted, landscaped and staged, but your home isn’t selling as fast as you thought it would. Here are some surprising reasons why buyers may have the wrong impression.

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Make Your Small Home Inviting

There’s something to be said for a compact home – it’s efficient, easier to clean, less expensive to heat and cool and requires less stuff to fill it. If you’re buying your first home, or you’re downsizing from a larger home, you may feel the squeeze of small spaces at first but follow these tips and you’ll soon appreciate that less can really be more.

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Don’t Deal with Unrepresented Homebuyers

To some people, the idea of paying third parties to find you a home, close the sale, and later, help you sell your home, seems like a formality they can live without. But there are many more jobs your Berkshire Hathaway HomeServices network real estate professional performs for you, and the most important is your protection.

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Understanding Value-Range Pricing

California real estate professionals were the first to introduce a concept called value-range pricing, also known as variable pricing or range pricing. Instead of one listing price, the seller can list a pricing range and deepen the pool of buyers who may be interested in the home.

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